Born in 1990 (hence the name), the third addition to the Air Max posse features a load more Air than its predecessors, which lends it a supremely springy feel. But it’s for reasons more than just comfort that it’s taken the world by storm. This style also brings with it subtler Nike branding, which allows for a stronger design and more experimental approach to colour than the sneakers that came before it. As a result, the Air Max 90 helped accelerate Nike’s move into the fashion sphere.
Shoe's designer was inspired by Pompidou Centre building which is located in Paris. All the elements of that building construction were integrated from outside, especially this feature inspired to make Air Max cushioning unit visible.
Nike Max Air
The maximum in impact cushioning, is designed to take brutal, repetitive impacts and minimize their effects on the body and your performance. Air Max units are made through a technique called “blow-molding”, allowing for the greatest volume of Nike Air without weakening the Air-Sole unit. Duel-pressure cushioning addresses the need for protection and rear foot stability. The hallmark of the Air Max technology is a visible air unit in the heel. The Air Max provides athletes with full-length impact protection.
Bill Bowermano, Nike founder, designed pattern. The first pad with this writing Bill Bowermanas created by the addition of liquid rubber into his wifes waffle skillet. When the foot hits the ground, large and deep overhanging squares absorb impact energy. Provides excellent adhesion.
Lightweight and breathable
Of nylon or polyester fiber
Knitted or woven in a variety of patterns
Grid eyes are bigger or smaller, they allow air to move
The excellent air permeability commonly used for making shoes for athletes
Cloth dampened with cold water with a little soap, gently clean the surface.
Clean immediately after wearing, long dirt absorbent.
Allow the surface to dry naturally.
Do not soak in water!
Do not wash with a washing machine and put in the hot-air dryers!
Do not tumble draining!
Putvinskio st. 50A,
Laisves al. 99,